C1

Finding themselves at a transitional point of moving to new premises, this client wanted to take the opportunity to change their work environment and client interface into something that completely embodied what their brand represented. In essence, to bring a spirit of airy, clean, freshness, with an element of playfulness while retaining an elegant professionalism. We saw the best way to carry out this brief as setting up, in broad-strokes, a subtle, monotone back-drop against which light and bright color punches would be able to play off. With the point-of-contact reception areas being kept calmly formal, the playfulness begins in the client meeting areas as tongue-in-cheek graphics expanding into large, energizing motifs in the inner workspaces, cafeteria and touchdown areas.